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Best Social Media Management Tools for Interior Designers

With social media management tools at your fingertips, managing your social media is not such a daunting task anymore. These applications can schedule your posts, post them on multiple social platforms…

Everyone has been telling you that social media is the next big thing. All the marketing experts swear by the power of social media to generate more leads and improve your business’ visibility online. “Be persistent and consistent,” they say. But you find yourself running through hoops trying to make time to build your social media presence. Far from being consistent or persistent, you are unable to go on social media even to catch a break! If this sounds like you, then this article has some good news for you.

With social media management tools at your fingertips, managing your social media is not such a daunting task anymore. These applications can schedule your posts, post them on multiple social platforms, suggest hashtags and captions, and more. All you have to do is spend a few hours organizing your content, and the application will take care of the rest for you. This article examines the best social media management applications recommended by interior designers.

Reasons for using a social media management tool

1. Saves Time

Letting a social media management application handle your online platforms can save you a lot of time spent trying to come up with social media content, creating the right captions, and doing hashtag research to keep your hashtags relevant to your post. You could rather spend that time designing your clients’ dream spaces and earning some money.

2. Saves Money

Many of the applications have a free version that does the job just fine. Affordable paid versions are also available. Also, by not having to outsource this job to expensive social media management firms, social media management tools save you a lot of hard-earned money. And, there are better areas of marketing to outsource like website development, SEO, digital PR, etc. Basically, spend your money where you can’t do the job as well as a pro.

3. Improves Brand Visibility

With a social media management application handling your social postings, the core digital marketing principles of staying consistent and persistent are taken care of automatically. Keeping a tab on the analytics can give you some deep insights about which posts outperform others and plan future posts accordingly. By being consistent and persistent, your brand visibility increases and drives more traffic to your social pages.

4. Keeps You Organized

With several inbuilt features such as analytics, post scheduling, message inbox, and others, social media management tools help keep your digital space stress-free, organized, and tidy.

Best Social Media Management Tools

1. Buffer

This application allows users to post content to multiple social platforms quickly, easily, and simultaneously. The in-built analytics tool shows you the performance of each piece of content so that you can prepare your future content accordingly. There have been some issues reported about the application being picky about uploading video files as well as the issue of image sizes on Instagram. The mobile version is not known to be as robust as the desktop version. The basic free plan offers three social channels and ten scheduled posts for one user. The paid versions begin from a starter plan of $15 per month, a premium plan of $65 per month, and a business plan of $99 per month, all billed monthly. All plans come with a 14-day free trial.

2. Edgar

Edgar is a social media automation tool that supports Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The option of storing, repurposing, and reusing older content is one of the most attractive features of Edgar. The option of categorizing posts to schedule them according to your social media strategy is also an attractive fact about Edgar. Edgar has two paid versions: Edgar Lite at $19 per month and Edgar at $49 per month. While the Lite version allows for only three social profiles and four content categories, the higher-end version allows up to 25 social profiles and unlimited content categories.

3. Hootsuite  

This is one of the most recommended social media management tools by interior designers. Hootsuite offers a platform to plan and schedule your social media posts in advance, so that once you set it up, it posts automatically to multiple platforms such as Instagram, Facebook, LinkedIn, Google, YouTube, Pinterest, and several others. Along with a 30-day free trial, Hootsuite offers plans starting from $29 per month onwards, billed annually.

4. Iconosquare

Iconosquare supports social media management for Instagram, Facebook, and Twitter. 

Features include user tagging, geolocation, and performance monitoring for published content and hashtag activity. Some users complained that the analytics provided is not comprehensive and that sometimes the posts do not publish as scheduled, pointing towards some glitches in the app. All plans have a 14-day free trial option. Pricing starts from $29 per month, billed annually, which includes two users and three social profiles. Additional users and profiles may be added at an additional cost.

5. Later 

This application is another highly recommended one if you are an Instagram-oriented interior design business, mainly because this application is a verified Instagram partner. The positives include the option to schedule Instagram Stories apart from posts, hashtag libraries, and the ability to link URLs to photos so that you do not need to update your bio with each post. The app allows posting to Facebook, Twitter, and Pinterest as well. Later offers a free plan with one user, four social profiles, and 30 posts per social profile. The paid versions start from $12.50 up to $33.33 per month, billed annually. The highest option allows for unlimited posts for up to 6 users.

6. Plann

Plann helps make social media planning, and analytics easy to handle for interior design businesses. Canva integration within the application makes it easy to create graphics and edit posts before publishing. Plann offers hashtags storage which makes it convenient to copy and paste hashtags for posts easily. However, many reviews mention that the application tends to crash quite often while navigating. Another issue is that Plann has the option of auto-posting only to Facebook and not Instagram. 

The plus side is that the app has a free version which allows one user to post a maximum of 30 posts a month on Instagram. The paid versions range from $7 to $105 per month, billed annually.

7. Planoly

If you run your business mainly on Instagram, then Planoly may be the app for you because Planoly is an official Instagram partner, which means, the app is vetted and verified by Instagram. 

With a simple and user-friendly interface, Planoly makes scheduling posts to Instagram a breeze. One of the issues that many designers find with this application is that there is an insistence on the image size supported by the app for Instagram posts. So make sure the posts you schedule are of the approved size. The app also offers a feature to store hashtags and add them to posts easily. The free plan has the option for one user, two social profiles (Instagram and Pinterest), and up to 30 posts per month. The paid versions start from $7 to $23 with the highest version having unlimited uploading options.

8. Sendible

Sendible is another tool that offers post scheduling options to interior designers on a variety of platforms such as Instagram, Facebook, LinkedIn, and Pinterest among others. Sendible also has the option of Canva integration which enables graphic designing for posts from within the Sendible application. Some users find that the mobile application does not support uploading videos, so one has to use the desktop version for that. While all plans have a 14 day free trial, the starter pack is priced at $29 per month, billed monthly, offering one user and 12 social profiles.

9. Tailwind

For the interior designer who is an avid Pinterest and Instagram user, look no further than Tailwind for your social media management needs. Apart from organizing and scheduling your pins, the app lets you easily program pins as well. The app also stores your hashtags and suggests possible hashtags to match your content. Tailwind offers a no time limit free trial which consists of 100 pins on Pinterest and 30 posts on Instagram. Paid versions are at $9.99 per month, billed annually.

Conclusion

These social media scheduling applications are a boon for interior designers who find it difficult to balance their time between designing and staying consistent and persistent about improving their social media presence. While these are some of the social media management applications that are recommended by the interior design community, there are others in the digital sphere that can be helpful in streamlining your social platforms management. Since most applications allow free trials, try out a few and see which fits your workflow best. 

Do you find it easy to schedule your social media content in your design business? Which of these scheduling apps do you like most? Did we miss out on any? Let us know in the comments.

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